• Senior Manager-Marketing

Location Haryana Gurugram
Experience Range 5 - 10 Years

Job Description
About Us
Established in the year 2007, Reliance Brands Limited is an investment arm of Reliance Industries that began with a mandate to launch and build international and domestic brand equity in India. Over 13 years of rich experience catering to the segments of luxury, bridge-to-luxury, high-premium and high-street lifestyle, RBL has built a great understanding of the psyche of the Indian Consumer. With corporate offices in Gurgaon, Mumbai & Bangalore, RBL now operates over 50 brands spread over 430 stores and 345 shop-in-shops across the country and also own the retail concept stores The Tank & The White Crow across the country. In May 2019, RBL marked its first international foray by acquiring the British toy retailer, Hamleys. Globally Hamleys has 201 doors across 17 countries. In May 2019, RBL marked its first international foray by acquiring the British toy retailer, Hamleys. Globally Hamleys has 201 doors across 17 countries. In the same year, RBL also unveiled its multi-brand outlet The White Crow that showcases a unique curation of over 44 premium brands.
Profile Brief

Job Title: The position has responsibility for Strategizing & Implementation of the marketing plans for the Brand. Based on key consumer insights collaborate with creative, direct marketing agencies and the product team to ensure the brand remains relevant to consumers and that all initiatives support the brand promise.

Key Responsibilities:

  • Marketing Strategy
  • Building and implementing the strategy – brand architecture, identity definition and guidelines
  • To develop and execute customer acquisition and retention strategy
  • Develop and execute a fully integrated brand marketing communications plan supporting the overall brand strategy.
  • Measure and report performance of all marketing campaigns (offline & online) and assess against goals (ROI and KPIs)
  • Analytics & Ecom Strategy
  • Monitoring e-com KPIs, identifying problems and opportunities & addressing these with the relevant teams
  • This will include non-marketing KPIs as well – since the role involves ownership of the brand’s e-com business
  • Planning, creating & executing digital campaigns for the brand
  • Retail Marketing
  • Spearheading the retail marketing profile with an objective of increase in walk ins across all retail doors through local tie ups & partner deals, local influencer associations, events and digital marketing 
  • Working with business, merchandising, retail and marketing team to prepare and execute a quarterly marketing calendar per store 
  • Lead front end retail initiatives with an objective of driving walk ins – styling sessions, pop ups, previews etc
  • Be a critical liaison between front end retail and back end business and marketing teams for store level product, customer and competition insights
  • Brand Collaborations
  • Marketing & relationship manager for RBL brands and design partners
  • Working on an annual marketing calendar in collaboration with the brands to use them strategically to drive walk ins and acquire new clients
  • Preparing a quarterly/half yearly report of analysing tie ups on these parameters and suggesting way forward
  • Scouting for new brand collaborations and partnerships at local and national levels for new client acquisition and business growth
  • Marketing & Events Project Management
  • Spearhead key marketing initiatives, events and in close liaison with the digital & content, business, VM and retail teams. Create launch and promotion strategy for collections, products & marketing events using a suitable marketing mix of offline and online marketing tools.

Desired Skills and Abilities:

  • Demonstrate strong business understanding with flair for fashion retailing.
  • Self-starter, exceptional communicator and good at interpersonal skills
  • Experience in setting up and optimizing Google Ad-words campaigns. Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools like Google Analytics to optimize campaigns, landing pages, and user funnels
  • Must have demonstrated ability to use data to develop and measure marketing programs
  • An entrepreneurial mind-set, including a high tolerance for ambiguity, a penchant for experimentation, and a bias toward action
  • You're a problem solver by nature; you're comfortable finding implementable solutions and moving quickly in a fast-paced process

Education & Experience Required:

  • A Bachelors or post-graduate degree from a premier B School or fashion school in marketing or related field
  • Min. 5 years of experience in retail marketing & decent knowledge of paid and organic tactics on Facebook, Twitter, Instagram, YouTube, etc.
  • Preferred Industries – Organized Fashion Retailers, Ecommerce companies, Ad Agencies

The Pink Ribbon on the packaging:

We at RBL are committed to diversity in its workforce and are an Equal Opportunity Employer.

In an attempt to bring out the best out of its employees, RBL allows Early Leadership opportunities and promotes Entrepreneurship capabilities, and keeps the invisible threads that connect the RBL family together through the many RBL rituals conducted through the year

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