• Manager-Marketing

Location Maharashtra Mumbai
Experience Range 5 - 8 Years
Expired

Job Description
About Us
Established in the year 2007, Reliance Brands Limited is an investment arm of Reliance Industries that began with a mandate to launch and build international and domestic brand equity in India. Over 13 years of rich experience catering to the segments of luxury, bridge-to-luxury, high-premium and high-street lifestyle, RBL has built a great understanding of the psyche of the Indian Consumer. With corporate offices in Gurgaon, Mumbai & Bangalore, RBL now operates over 50 brands spread over 430 stores and 345 shop-in-shops across the country and also own the retail concept stores The Tank & The White Crow across the country. In May 2019, RBL marked its first international foray by acquiring the British toy retailer, Hamleys. Globally Hamleys has 201 doors across 17 countries. In May 2019, RBL marked its first international foray by acquiring the British toy retailer, Hamleys. Globally Hamleys has 201 doors across 17 countries. In the same year, RBL also unveiled its multi-brand outlet The White Crow that showcases a unique curation of over 44 premium brands.
Profile Brief

Key Responsibilities:  

  • Define the overall brand strategy and ensure all communications and marketing activities are aligned
  • To understand & conceive optimal methods/media/channels to communicate to the Pottery Barn TG based on the emotional & functional benefits of the brand
  • To evolve & implement online & social media spaces to drive relevant salience for the brand.
  • Establish and maintain brand collaborations and partnerships to drive awareness and customer acquisition
  • Building new channels to acquire new customers and manage customer engagement through loyalty program campaigns, cross tie-ups, content marketing etc.
  • Drive the Creative & Media team and take responsibility of on time development and execution of all marketing plans.
  • Lead insight gathering research into consumers and secure knowledge on triggers and barriers for home décor shopping that can be utilized to enhance and evolve the brand
  • To consistently interact with Pottery Barn customers & devise tailor made programs to constantly delight them.
  • Driving the brand tone & promise in all aspects of the brand’s representation.
  • Execute specific marketing plans in collaboration with a variety of functional areas such as VM, Designers and Operations