• Visual Merchandiser Manager

Location Mumbai
Experience Range 3 - 5 Years

Job Description
About Us
Established in the year 2007, Reliance Brands Limited is an investment arm of Reliance Industries that began with a mandate to launch and build international and domestic brand equity in India. Over 13 years of rich experience catering to the segments of luxury, bridge-to-luxury, high-premium and high-street lifestyle, RBL has built a great understanding of the psyche of the Indian Consumer. With corporate offices in Gurgaon, Mumbai & Bangalore, RBL now operates over 50 brands spread over 430 stores and 345 shop-in-shops across the country and also own the retail concept stores The Tank & The White Crow across the country. In May 2019, RBL marked its first international foray by acquiring the British toy retailer, Hamleys. Globally Hamleys has 201 doors across 17 countries. In May 2019, RBL marked its first international foray by acquiring the British toy retailer, Hamleys. Globally Hamleys has 201 doors across 17 countries. In the same year, RBL also unveiled its multi-brand outlet The White Crow that showcases a unique curation of over 44 premium brands.
Profile Brief

Role: To ensure that the brand aesthetics are in sync with the international feel and look of the stores.

Key Responsibilities:


  • Ensure that the brand aesthetics are not compromised.
  • Ensure that windows are in sync with Brand Windows and merchandise drops.
  • Upgrade and value add to existing stores.
  • Brand relationship building / management.
  • New store launch – planning and execution


  • Budget definition for the year by the month for each store.
  • Budget Control. Verify and confirm rates for all non - regular props.
  • Vendor management and vendor base updating.
  • New store launch – budgeting.


  • Ensure weekly VM reports are being sent and feedback being given on time.
  • Update and maintain VM guidelines and ensure adherence leading 100% customer readiness.
  • Ensure PO process is being followed and expense tracker is being maintained.

People Development

  • Training Store wise VM champs. VM induction to the NEW joins at store level.
  • Conduct a quarterly VM refresher training.
  • Working closely with individual store managers / directors to understand sales patterns and provide store specific solutions to maximise productivity.

Desired Skills and Abilities:

  • Good Aesthetic sense
  • Good economic sense with budgetary controls.
  • Good energy levels - with ability to be involved in multiple tasks and ability to juggle.
  • Good vendor management skills.
  • Ability to see the larger picture – ability to zoom in & zoom out.

Education & Experience Required:

  • Minimum 5 years of experience of handling VM in multiple store. Preferably in premium\luxury segment.
  • Any UG/PG course in Communication management

The Pink Ribbon on the packaging:

We at RBL are committed to diversity in its workforce and are an Equal Opportunity Employer.

In an attempt to bring out the best out of its employees, RBL allows Early Leadership opportunities and promotes Entrepreneurship capabilities, and keeps the invisible threads that connect the RBL family together through the many RBL rituals conducted through the year


A+| A| A-