• Head-Marketing (Apparel)

Location Mumbai
Experience Range 10 - 15 Years

Job Description
About Us
Established in the year 2007, Reliance Brands Limited is an investment arm of Reliance Industries that began with a mandate to launch and build international and domestic brand equity in India. Over 13 years of rich experience catering to the segments of luxury, bridge-to-luxury, high-premium and high-street lifestyle, RBL has built a great understanding of the psyche of the Indian Consumer. With corporate offices in Gurgaon, Mumbai & Bangalore, RBL now operates over 50 brands spread over 430 stores and 345 shop-in-shops across the country and also own the retail concept stores The Tank & The White Crow across the country. In May 2019, RBL marked its first international foray by acquiring the British toy retailer, Hamleys. Globally Hamleys has 201 doors across 17 countries. In May 2019, RBL marked its first international foray by acquiring the British toy retailer, Hamleys. Globally Hamleys has 201 doors across 17 countries. In the same year, RBL also unveiled its multi-brand outlet The White Crow that showcases a unique curation of over 44 premium brands.
Profile Brief


Role: The Marketing Head is responsible for Strategizing & Implementation of the marketing plans for the Brand. Based on key consumer insights collaborate with creative, direct marketing agencies and the product team to ensure the brand remains relevant to consumers and that all initiatives support the brand promise.


The Marketing Head is responsible for leading the brands relationships with key media partners, creative and direct marketing companies. They would also be overall responsible to track relevant competition and other replacement categories in terms of marketing spends and initiatives.

Key Responsibilities:

1.      Creating a marketing plan: A robust and imaginative plan for your brand is an essential. This plan should be flexible enough to be looked at from a city, channel or an activity point of view. Each plan should also be broken into quarters for easy identification and execution. The plan must be bold, in-sync with the business rhythm and quantifiable. Handled ATL / BTL projects and  media planning. The plan should span across:

  1. Media Planning and Buying
  2. Digital Marketing
  3. Event and Activations
  4. CRM

2.      Building a comprehensive view of the business: Aligning your goals to those of the business is pivotal to the success of the brand. Understanding the needs and demands of your business is thus a critical enabler in a marketeer. A keen understanding of competitive pricing policy, price uplift policy and discounting policy is necessary. Tracking and analyzing competitor events and activities enables this sub category to be a potent tool and an essential part of the job for a marketeer.

3.      Building a partnership network: An affiliate network is important for a myriad of activities that your brand will undertake. Creating a set of the right partnerships and adding value to them as partners of your brand is one of the key functions.

4.      Budgeting and Time Management: We believe the key to a healthy brand is a well-managed budget and well managed time. Activities that sap a marketeer of their time should be evaluated to maximize potential with minimum loss of time. A good grasp of the budget sheet is also essential.

5.      Negotiation: Negotiating on behalf of the brand and the company is a key part of every marketeers job at Reliance Brands. This sense of negotiation is developed from understanding the cost sheets of both your brand and that of your partner / competition.

6.      Digital Marketing

  • Ideate & execute shoots of various nature such as Campaign shoot as required for a campaign
  • Managing digital media budgets, earned media, targeting and tracking ROI
  • Identify potential alliances and develop relationships with influencers who have the potential to grow the brand’s circle of influence and network


Desired Skills and Abilities:

  • Demonstrate strong business understanding with flair for fashion retailing.
  • Self-starter, exceptional communicator and good at interpersonal skills
  • Experience in setting up and optimizing Google Adwords campaigns. Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools like Google Analytics to optimize campaigns, landing pages, and user funnels
  • You have demonstrated ability to use data to develop and measure marketing programs
  • An entrepreneurial mindset, including a high tolerance for ambiguity, a penchant for experimentation, and a bias toward action
  • You're a problem solver by nature; you're comfortable finding implementable solutions and moving quickly in a fast-paced process


Education & Experience Required:

  • A Bachelors or post-graduate degree from a premier B School or fashion school in marketing or related field
  • Min. 10 years of experience in retail marketing with minimum 5 years of experience in digital marketing and knowledge of paid and organic tactics on Facebook, Twitter, Instagram, YouTube, etc.
  • Should have good understanding of on ground marketing deliverables,  brand activation, driving partnerships and brand alliances
  • driving events / event calendar for both the operator as well as working with brands to execute common concepts with clear ROIs
  • Affinity/Aspiration to premium/luxury brands/ Mall Marketing
  • Preferred Industries – Organized Fashion Retailers, Ecommerce companies, Ad Agencies


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