• Assistant Manager-Digital Marketing

Location Maharashtra Mumbai
Experience Range 2 - 6 Years

Job Description
About Us
Established in the year 2007, Reliance Brands Limited is an investment arm of Reliance Industries in Premium to Luxury segment of Retail. RBL began operations with a mandate to launch and build international and domestic brands in the premium-to-luxury segment across apparel, footwear and lifestyle businesses. Its current portfolio comprises of all long-term partnerships such as Bally, Kate Spade, Emporio Armani, Canali, Coach, Brooks Brothers, Diesel, MUJI, Steve Madden, Superdry, Hunkemoller, Iconix etc. We have 60 International Brands & Omni-channel partnerships in the country with over 700+ point of sales.
Profile Brief

Role: Responsibility includes developing, implementing, tracking and optimizing Brand’s digital marketing campaigns across all digital channels. He/She will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Key Responsibilities

  • Ownership of Digital Marketing for Brand
    • Strategizing, Implementing & Monitoring marketing plan across all channels & media, including Direct Marketing
    • Ensuring ROAS and Top-line targets achieved through performance marketing
    • Ensuring brand awareness & salience through social marketing initiatives
    • Design, build & maintain Brand’s Social Media presence
    • SEO ownership – in conjunction with agency – to drive earned traffic targets
    • Managing various marketing agencies towards achieving business objectives
    • Track and evaluate KPIs of all marketing channels (SEM, SEO, email, display, retargeting, shopping ads, affiliates, social media, trade partners, etc.) and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spends
  • Campaign Management
    • Planning, creating & executing digital campaigns for the brand
  • Analytics & Ecom reporting
    • Monitoring ecom KPIs, identifying problems and opportunities & addressing these with the relevant teams
    • This will include non-marketing KPIs as well – since the role involves ownership of the brand’s ecom business
  • Managing digital media budgets, earned media, targeting and tracking ROI periodically
  • Plan, execute, and measure experiments and conversion tests
  • Design, build and maintain our social media presence
  • Identify trends basis data and provide insights to optimize spend and performance
  • Brainstorm new and creative brand’s growth strategies by Customer Acquisition & Retention
  • Plan, execute, and measure experiments and conversion tests
  • Identify potential alliances and develop relationships with influencers who have the potential to grow the brand’s circle of influence and network
  • Maintain healthy relationship with design partners (internal & external)
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Preparing a quarterly/half yearly report of analysing tie ups on these parameters and suggesting way forward
  • Drive Marketing Strategy and manage the marketing event calendar on a monthly, quarterly and annual basis
  • Develop communication briefs, targeted customer mix and relevant marketing elements for events in line with business & campaign objectives

Desired Skills and Abilities:

  • Strong knowledge of website analytics tools like Google Analytics, Google Adwords, Ads manager & MS Excel
  • Experience in optimizing landing pages and user funnels
  • Must have demonstrated ability to use data to develop and measure marketing programs
  • An entrepreneurial mind-set, including a high tolerance for ambiguity, a penchant for experimentation, and a bias toward action
  • Self-starter, exceptional communicator and good at interpersonal skills
  • Problem solving approach and ability of moving quickly in a fast-paced process

Education & Experience Required:

  • A Bachelors or post-graduate degree from a premier B School or fashion school in marketing or related field
  • Min. 2 years of experience in digital marketing and knowledge of paid and organic tactics on Facebook, Twitter, Instagram, YouTube, etc.
  • Preferred Industries – Organized Fashion Retailers, Ecommerce companies, Ad Agencies

What’s in the Magic Box for You:

Every individual here can bring their purpose to life through their work and be a part of an environment of inspiring leaders. Our employees “Have fire in the belly”, “Dress up for Presence & for Consistency”, “Obsessed with Detail”, “Jack of all Trades”, “Opinionated”, “Risk Takers” So, if you have these traits, Join Us and become a part of this MAGIC BOX which will unlock your abilities of executing things in a manner and at a pace, where–You will surprise yourself!

RBL is committed to diversity in its workforce and is proud to be an equal opportunity employer. RBL considers qualified applicants without regard to race, color, ancestry, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. RBL is an Affirmative Action and Equal Opportunity Employer.



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