• General Manager-Ecommerce

Location Maharashtra Mumbai
Experience Range 8 - 12 Years
Open

Job Description
About Us
Established in the year 2007, Reliance Brands Limited is an investment arm of Reliance Industries that began with a mandate to launch and build international and domestic brand equity in India. Over 13 years of rich experience catering to the segments of luxury, bridge-to-luxury, high-premium and high-street lifestyle, RBL has built a great understanding of the psyche of the Indian Consumer. With corporate offices in Gurgaon, Mumbai & Bangalore, RBL now operates over 50 brands spread over 430 stores and 345 shop-in-shops across the country and also own the retail concept stores The Tank & The White Crow across the country. In May 2019, RBL marked its first international foray by acquiring the British toy retailer, Hamleys. Globally Hamleys has 201 doors across 17 countries. In May 2019, RBL marked its first international foray by acquiring the British toy retailer, Hamleys. Globally Hamleys has 201 doors across 17 countries. In the same year, RBL also unveiled its multi-brand outlet The White Crow that showcases a unique curation of over 44 premium brands.
Profile Brief

Role: To develop the brand in an online space, manage the P&L and increase the market cap of Brand with launching the website & an e-commerce team

Key Responsibilities:

  • Category Management & Business Planning
    • Planning Product pricing strategy to manage budgeted multiples
    • Discount budget management
    • Sharing feedback to stakeholders/B&M team about the product performance basis critical analysis of data summarised from sales, online traffic/sessions & customer buying behaviour
    • Launching new Brands online
  • Partnering & Maintaining healthy business relations with the Ecomm channel partners to ensure smooth transactions
  • Listing/Catalogue management
    • Creating listing and shipping format for all new products
  • Ensuring the existing  product online is listed properly with correct data and images
  • Mapping competition prices with our SP and making changes on the portal based on Business Planners decision
  • Working in coordination with the Business planner to achieve business objectives
  • Platform operations
  • Ensuring the inventory shipped to Ecomm Channel partners’ warehouse is live and is selling at correct price
  • Ensuring the seller rating is stable and taking prompt actions in addressing all consumer complaints or queries
    • Generating as well as analysing Inventory & Sales reports from portals on daily, weekly and monthly basis
    • Maintaining MIS to track sales and margin product-wise
    • Maintaining data on past history and daily  / monthly sales for other competitors
    • Ensuring the seller rating is stable and taking prompt actions in addressing all consumer complaints or queries
  • Digital Marketing
    • Developing strategies to drive traffic out of various channels of marketing (Paid, organic, direct, referral)
    • Developing & implementing plan for new user acquisition
    • Conducted deep dive analysis on customer retention, acquisition, reactivation and user growth to derive actionable insights for needle moving recommendations
    • Derive calculations to track & budget the marketing spends
  • Website Product Technical Development & Management
    • Analyzing existing user interface & developing plans of improving User Interface & Experience
    • Work closely with B&M team to manage all technical pipelines and marketing aspects relating to product & sales improvement
    • Working on the projects for the backend development company’s website using various platforms/ software & tools (like Magento, Shopify, Wordpress, Custom Backend)
    • Plan & communicate the promotion to go online, updating the catalogue (pricing, images, products, etc.)
    • Tracking & analysing the efficiency of deliveries, returns, payment gateways, reconciliation & customer service
  • Supply Chain & Vendor Management
  • Ensuring all stocks received at our warehouse is shipped to the respective warehouses of