• General Manager-Ecommerce

Location Maharashtra Mumbai
Experience Range 8 - 12 Years

Job Description
About Us
Established in the year 2007, Reliance Brands Limited is an investment arm of Reliance Industries in Premium to Luxury segment of Retail. RBL began operations with a mandate to launch and build international and domestic brands in the premium-to-luxury segment across apparel, footwear and lifestyle businesses. Its current portfolio comprises of all long-term partnerships such as Bally, Kate Spade, Emporio Armani, Canali, Coach, Brooks Brothers, Diesel, MUJI, Steve Madden, Superdry, Hunkemoller, Iconix etc. We have 60 International Brands & Omni-channel partnerships in the country with over 700+ point of sales.
Profile Brief

Role: To develop the brand in an online space, manage the P&L and increase the market cap of Brand with launching the website & an e-commerce team

Key Responsibilities:

  • Category Management & Business Planning
    • Planning Product pricing strategy to manage budgeted multiples
    • Discount budget management
    • Sharing feedback to stakeholders/B&M team about the product performance basis critical analysis of data summarised from sales, online traffic/sessions & customer buying behaviour
    • Launching new Brands online
  • Partnering & Maintaining healthy business relations with the Ecomm channel partners to ensure smooth transactions
  • Listing/Catalogue management
    • Creating listing and shipping format for all new products
  • Ensuring the existing  product online is listed properly with correct data and images
  • Mapping competition prices with our SP and making changes on the portal based on Business Planners decision
  • Working in coordination with the Business planner to achieve business objectives
  • Platform operations
  • Ensuring the inventory shipped to Ecomm Channel partners’ warehouse is live and is selling at correct price
  • Ensuring the seller rating is stable and taking prompt actions in addressing all consumer complaints or queries
    • Generating as well as analysing Inventory & Sales reports from portals on daily, weekly and monthly basis
    • Maintaining MIS to track sales and margin product-wise
    • Maintaining data on past history and daily  / monthly sales for other competitors
    • Ensuring the seller rating is stable and taking prompt actions in addressing all consumer complaints or queries
  • Digital Marketing
    • Developing strategies to drive traffic out of various channels of marketing (Paid, organic, direct, referral)
    • Developing & implementing plan for new user acquisition
    • Conducted deep dive analysis on customer retention, acquisition, reactivation and user growth to derive actionable insights for needle moving recommendations
    • Derive calculations to track & budget the marketing spends
  • Website Product Technical Development & Management
    • Analyzing existing user interface & developing plans of improving User Interface & Experience
    • Work closely with B&M team to manage all technical pipelines and marketing aspects relating to product & sales improvement
    • Working on the projects for the backend development company’s website using various platforms/ software & tools (like Magento, Shopify, Wordpress, Custom Backend)
    • Plan & communicate the promotion to go online, updating the catalogue (pricing, images, products, etc.)
    • Tracking & analysing the efficiency of deliveries, returns, payment gateways, reconciliation & customer service
  • Supply Chain & Vendor Management
  • Ensuring all stocks received at our warehouse is shipped to the respective warehouses of Ecomm channel partners
  • Optimizing Logistics cost
  • Ensuring all the labelling and shipping formalities as required for selling in the marketplace are always met
  • Maintaining account of all sales return / return from marketplace to our warehouse
  • Keeping a record of all charges in case of return

Desired Skills and Abilities:

  • Business acumen & knowledge of various marketing channels
  • Good e-commerce industry exposure & knowledge of platforms/softwares such as Magento, Shopify, Wordpress, Custom Backend, Google Analytics, Google AdWords & Search Advertising
  • Brand launching experience
  • Strong Excel & Portal knowledge
  • Excellent vendor management skills & negotiating skills
  • Enthusiastic & good energy levels - with ability to be involved in multiple tasks and ability to juggle

Education & Experience Required:

  • UG/PG in Retail Management/Ecommerce Management & Operations or IIT/IIM graduate
  • 8-12 years of experience in similar role in ecommerce industry
  • Extensive experience in managing end to end category & strategize to develop & streamline the processes

What’s in the Magic Box for You:

With its solid management team, loyal customer base, strong cash flow and return on equity, RBL is ideally positioned to successfully execute its growth strategies.

Every individual here can bring their purpose to life through their work and be a part of an environment of inspiring leaders. Join Us and become a part of this MAGIC BOX which will unlock your abilities of executing things in a manner and at a pace, where–You will surprise yourself!

As an Affirmative Action & Equal Opportunity Employer, RBL is proud to maintain a workplace characterized by mutual respect, inclusivity, and the celebration of diversity. We welcome qualified applicants for employment without regard to race, color, ancestry, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.


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