• Assistant Manager-Ecommerce

Location Maharashtra Mumbai
Experience Range 3 - 6 Years
Qualification MBA/PGDM/BBA
Open

Job Description
About Us
Established in the year 2007, Reliance Brands Limited is an investment arm of Reliance Industries that began with a mandate to launch and build international and domestic brand equity in India. Over 13 years of rich experience catering to the segments of luxury, bridge-to-luxury, high-premium and high-street lifestyle, RBL has built a great understanding of the psyche of the Indian Consumer. With corporate offices in Gurgaon, Mumbai & Bangalore, RBL now operates over 50 brands spread over 430 stores and 345 shop-in-shops across the country and also own the retail concept stores The Tank & The White Crow across the country. In May 2019, RBL marked its first international foray by acquiring the British toy retailer, Hamleys. Globally Hamleys has 201 doors across 17 countries. In May 2019, RBL marked its first international foray by acquiring the British toy retailer, Hamleys. Globally Hamleys has 201 doors across 17 countries. In the same year, RBL also unveiled its multi-brand outlet The White Crow that showcases a unique curation of over 44 premium brands.
Profile Brief

Job Title: AMEcommerce

Role: Responsibility includes developing, implementing, tracking and optimizing Brand’s digital marketing campaigns across all digital channels. Work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

 

Key Responsibilities

Ownership of Digital Marketing for Brand

  • Strategizing, Implementing & Monitoring marketing plan across all channels & media, including Direct Marketing
  • Ensuring ROAS and Top-line targets achieved through performance marketing
  • Ensuring brand awareness & salience through social marketing initiatives
  • Design, build & maintain Brand’s Social Media presence
  • SEO ownership – in conjunction with agency – to drive earned traffic targets
  • Managing various marketing agencies towards achieving business objectives
  • Track and evaluate KPIs of all marketing channels (SEM, SEO, email, display, retargeting, shopping ads, affiliates, social media, trade partners, etc.) and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spends

Campaign Management

  • Planning, creating & executing digital campaigns for the brand

Analytics & Ecom reporting

  • Monitoring ecom KPIs, identifying problems and opportunities & addressing these with the relevant teams
  • This will include non-marketing KPIs as well – since the role involves ownership of the brand’s ecom business
  • Managing digital media budgets, earned media, targeting and tracking ROI periodically
  • Plan, execute, and measure experiments and conversion tests
  • Design, build and maintain our social media presence
  • Identify trends basis data and provide insights to optimize spend and performance
  • Brainstorm new and creative brand’s growth strategies by Customer Acquisition & Retention
  • Plan, execute, and measure experiments and conversion tests
  • Identify potential alliances and develop relationships with influencers who have the potential to grow the brand’s circle of influence and network
  • Maintain healthy relationship with design partners (internal & external)
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Preparing a quarterly/half yearly report of analysing tie ups on these parameters and suggesting way forward
  • Drive Marketing Strategy and manage the marketing event calendar on a monthly, quarterly and annual basis
  • Develop communication briefs, targeted customer mix and relevant marketing elements for events in line with business & campaign objectives

Category Management & Business Planning

  • Planning Product pricing strategy to manage budgeted multiples
  • Discount budget management
  • Sharing feedback to stakeholders/B&M team about the product performance basis critical analysis of data summarised from sales, online traffic/sessions & customer buying behaviour
  • Launching new Brands online
  • Partnering & Maintaining healthy business relations with the Ecomm channel partners to ensure smooth transactions
  • Platform operations
  • Ensuring the inventory shipped to Ecomm Channel partners’ warehouse is live and is selling at correct price
  • Ensuring the seller rating is stable and taking prompt actions in addressing all consumer complaints or queries
  • Generating as well as analysing Inventory & Sales reports from portals on daily, weekly and monthly basis
  • Maintaining MIS to track sales and margin product-wise
  • Maintaining data on past history and daily  / monthly sales for other competitors
  • Ensuring the seller rating is stable and taking prompt actions in addressing all consumer complaints or queries

Website Product Technical Development & Management

  • Analyzing existing user interface & developing plans of improving User Interface & Experience
  • Work closely with B&M team to manage all technical pipelines and marketing aspects relating to product & sales improvement
  • Working on the projects for the backend development company’s website using various platforms/ software & tools (like Magento, Shopify, Wordpress, Custom Backend)
  • Plan & communicate the promotion to go online, updating the catalogue (pricing, images, products, etc.)
  • Tracking & analysing the efficiency of deliveries, returns, payment gateways, reconciliation & customer service

 

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